Overview

Putting on unique and interesting experiences helps us build community. We’ve noticed that most of our customers start their journey with us during an event, then come back time and time again. Paint & Sip is an event we put together to bring in new people to the hobby of painting miniatures in a fun and relaxing environment.

The Problem:

Our events in Bellevue mostly build community, and tend to focus on Magic: the Gathering. We also wanted to add more value to our private room rentals in the future. 

The Solution:

Create an event to test run selling a private painting experience. 

The Campaign:

Getting the word out was very important! I wanted to reach a new audience, and our existing community through paid and native posts. 

There where multiple posts on our Facebook page, Discord, and calendars (external and internal) using a mixture of photos, graphics, and a TikTok video we shared on our Facebook Story. We also had printed posters in-store. 

My Contribution:

I helped brainstorm with our event lead what the event should look like. Then, I was responsible to liaison with our purchasing team (for supplies), creative team (for graphics), retail team (for labor) and restaurant team (for space, food, and beverage). Once we had a green light to run the event, I put together and implemented a social role out. This included taking pictures, shooting and editing video, and creating the copy to tie it all together. During this time, I also created a paid ad on Facebook. I ran an A/B test using their campaign manager to test the different audiences we where interested in. 

The Results:

We sold every ticket in the event, proved that a new audience was as responsive as our typical audience, and made a profit to show leadership the value of this event. Along with this, I was able to use this package to upgrade a private event in our rooms later that year.